In order to launch the fragrance, the brand has planned a special party with a Mediterranean Eden theme which will take place on February 25, during Milan Fashion Week at the Bvlgari Hotel, and the gorgeous 28-year-old actress will be the guest of honor. Beside the launching of the perfume, the party will also preview the Italian fashion house’s new collection of 2011-2012 accessories.
Even though there are not so many details available regarding the notes of the perfume, the preview of the campaign was released. The first image in the campaign features a lovely Kirsten sitting next to a lion and holding a huge bottle of "Mon Jasmin Noir", photographed by Mert Alas & Marcus Piggott at Villa Balbianello in the Lake Como region.
This is not Kirsten's first campaign and collaboration with a famous brand. In 2007, she was named the face of the fashion label Miu Miu for their spring/summer campaign. The "Marie Antoinette" star also appeared in campaigns for the label Band Of Outsiders.
Moreover, the Bvlgari campaign is not her only major event in her professional life. later this year, Kirsten will star in the movie adaptation of Jack Kerouac's "On the Road" alongside Amy Adams, Kristen Stewart, Sam Riley, Garrett Hedlund, and Steve Buscemi.